The Long and The Short Of Great Marketing Slogans

When I started exploring the implications of this post it led me to an interesting thesis.

The smaller and newer your brand, the more likely a longer tagline will deliver an effective marketing message.

There’s been some research into the power of the longer slogan, it’s ability to hold, captivate and explain over the more fashionable short and punchy tags that are predominating these days among bigger brands. read more

Your Tagline is Your Motto

They are the modern equivalent of the mottos that ran underneath the family coat of arms. Both perform similar functions. They’re signage, identification, calls to bravery and fortitude.

Mottos were in just about every respect medieval branding, and in many respects the process really hasn’t changed that much. It’s still a powerful and immediate signifier, a statement that defines and differentiates. read more