How to Write a Five-Star Tagline That Really Will Work

These days, blogging is an additional source of income – if done properly, it can even replace a tedious 8-hours job. However, most blogs are dead before they’re even born. They’ve got good, engaging content and there are plenty of people that are interested in reading/viewing it.

How then, you ask, can these blogs that abound in amazing content get such poor traffic? The answer to this question is simple, as is the solution to the problem it represents: the owners neglect or downright overlook the tagline. read more

Tagline Machine Guest Posts R Up!

In a frenzy of self-serving blog-posting, The Tagline Machine and its Chief Mechanic, Simon Gornick are proud to announce, in our own little way, not one but two guest posts on two pretty fabtastic blogs.

Number one is a series of two on the what why and how of taglines.

Number two is a post on the ROI of Social Media which is sort of related a bit.

Hope you enjoy them, and if you do retweet, share and report glowingly on them to all your influential friends. read more

Can Small Businesses be Brands?

You walk into Target. Stroll around. Look down at your list. “Advil”. Turns out you’re near the right aisle. Then comes the moment of truth. Do you choose “Advil” or target brand. You know they’re identical, but you still choose Advil and pay double for the 100 caps.

That is brand value.

How much did it cost Advil to get you to choose its name brand over the generic? The answer is billions of dollars, a whole lot of marketing expertise, millions of customers and plenty of time. read more

The Long and The Short Of Great Marketing Slogans

When I started exploring the implications of this post it led me to an interesting thesis.

The smaller and newer your brand, the more likely a longer tagline will deliver an effective marketing message.

There’s been some research into the power of the longer slogan, it’s ability to hold, captivate and explain over the more fashionable short and punchy tags that are predominating these days among bigger brands. read more

Your Tagline is Your Motto

They are the modern equivalent of the mottos that ran underneath the family coat of arms. Both perform similar functions. They’re signage, identification, calls to bravery and fortitude.

Mottos were in just about every respect medieval branding, and in many respects the process really hasn’t changed that much. It’s still a powerful and immediate signifier, a statement that defines and differentiates. read more